Communication Services
Communication Strategy
Communication Strategy
Communication Strategy
Communication strategy
Communication planning
Communication audits
Team Alignment
Communication Strategy
Communication Strategy
Leadership messaging
Leadership team alignment
Stakeholder engagement
Customer Execution
Communication Strategy
Customer Execution
Communication plan execution
Customer journey mapping
Organizational design
McDonald's Experience
Led strategic US leadership communication for 25 regions, 2,000 franchisees, and 14,000 restaurants
Thirteen-year career growth spanned multiple roles in strategic communication, executive communication management, business prioritization, stakeholder engagement, field alignment, and restaurant execution.
Hired as the first US Field Communications lead and rose to lead field communication team of 25 managers.
Led strategic communication and field execution of McDonald's critical brand transformation, from historic mansard roof restaurants to the modern brand recognized today.
Built and led field communications team, driving alignment on national business strategy and sequenced messaging delivery to 2,000 franchisees and 14,000 restaurants.
Pioneered McDonald's first corporate intranet system, enabling connectivity and information sharing across the entire franchisee network.
Selected as McDonald's representative in a corporate venture with Accel-KKR, resulting in strategic communications of new technology solutions and BPO services for franchisees.
Engaged national franchisee leadership boards, fostering communication strategy and leadership collaboration to drive growth and US business results.
About
Expertise
Jason Bennett Harris is a
former McDonald’s Corporation exec
with significant experience representing Fortune 100 leadership, investors,
and startup founders in communication and business strategy to transform brands, expand market leadership, and
position organizations for growth.